Every family around the world has rituals. We often call them traditions and it is something that is passed down from generation to generation. Each family may have a big or little tradition. When it comes to rituals the first thing that comes to my mind is an Indian dancing around a fire and chanting. Often times the word ritual pertains to ceremonies or dance. But rituals can mean something done over time that stays within a family.
In my family we have a ritual/tradition of when we go to
Sometimes we have a ritual when it comes to which route we take to work, home, or school. I know for myself I can get home over 12 different ways. Sometimes I choose different roads just for a change in scenery. But if I follow a certain road each time, that will turn into a ritual of mine. When it comes to shopping each person probably has their own ritual. Some shoppers may write down a list and then go to the store. In this way they will know what items they need, so they can get them and leave. Others have a ritual of just leisurely shopping; they may browse the store and see what appeals to them. I never would have thought that we have rituals when we shop, but now that I analyzed it we all do have rituals.
In class we studied about a new concept called neuromarketing. Neuromarketing is when they study the brain to see what attracts us to products and what turns us away. After understanding this concept it is frightening to see that we have rituals and marketers have discovered most of our rituals when it comes to shopping and they target us with them. It makes you conscious next time you go to buy a product if this is just a ritual or if you were targeted to buy it.